When you are a new band on the scene, you have to work very hard to catch people’s attention. There are thousands of bands out there, all fighting for a piece of the action. How can you make yourself stand out from the crowd? It is not enough just to write great songs with amazing music and awesome lyrics, though that is a must, of course. You also have to find ways to sell yourself. Giving away merchandise, like a promotional drink bottle or a t-shirt, is a cheap and effective way to make people remember your band.
Giving away band merchandise is much more effective than you might think. When you are just starting out, or even if you have a few albums under your belt, you may not have the resources to mount a huge media campaign like the big record labels do to promote their artists.